Purpose This position is responsible for developing and implementing the American Refining Group’s marketing strategy to drive growth and maximize profitability with new and existing markets, channels and customers.
This position will partner with the Business Managers to provide support to each business through Business Strategy, Product Marketing, Brand Management and Marketing Research & Communications.
This position reports to the Vice President of Sales, Marketing and Business Development.
Performance Areas Business Strategy: • Develop market, competitor and product expertise to help determine current and future market selection, product mix, target customer acquisition, alliance partnerships and innovation in support of long-term vision to be the Trusted Partner for Specialty Refined Solutions Product Marketing: • Working with existing customers, product managers and R&D to identify and grow business by leveraging ARG’s core capabilities along with new products or services in new markets to include International and Original Equipment Manufacturer (OEM) • Lead innovation efforts to identify new product and market opportunities for ARG businesses • Define the Unique Value Proposition for current products and services which separates ARG from our competition and apply the “4 P’s” of marketing to develop product line marketing plans • Develop of Tactical Plans, inclusive of Sales Support, to drive sales with existing and new products in existing and new channels and markets Brand Management: • Own ARG Brand Management – development, positioning and standardized message across the businesses • Define the current and future value of all ARG brands Marketing Research & Communications: • Lead Marketing team to support ARG businesses through market and competitor analysis to understand size, growth projections, barriers to entry and differentiation opportunities • Leverage different technologies to deliver consistent new account lead generation to support Inside and Outside Sales efforts • Generate sales support by designing advertising campaigns, creating promotional materials, developing marketing collateral, coordinating onsite and offsite events, implementing Social Media Plan, coordinating Website Design, tracking marketing expenses and budgetary compliance, designing and maintaining presentation and exhibition booths, implementing and tracking the effectiveness of ad campaigns and PR initiatives while monitoring for quality control of brand and messaging Team Development and Management: Performance Measurement and Review – Establish team financial objectives, strategic projects and development goals to be tracked monthly and reviewed quarterly Training, Coaching and Mentoring – Maintain that all team members have a development plan to enhance personal performance, expand skill sets and employee engagement for motivation and career progression
Skills Requirements Strategic Thinking – Ability to see potential future paths and provide opportunities and benefits associated with each Brand Marketing – Understands the power of the brand, how to define it, how to position it, and how to sell it across multiple Industries, Markets and Channels Entrepreneurial Spirit – Actively seeks out change, innovation and continuous improvement Data and Market Analysis – knows how to obtain the correct data, analyze it to identify current and future trends and leverage that to drive innovation Communication & Collaboration – Must be able to effectively communicate different concepts and strategies to all levels throughout the organization. A team player who brings others together with collaboration being an integral ingredient to success in this position. Relationship Management – Expertise in establishing, growing and maintaining relationships based on trust, transparency and open communication Education – Bachelor’s degree with MBA preferred. 10-12 years of related sales and/or marketing experience. Must have supervisory experience Travel – This position could require spending up to 50% of work time on the road making customer visits and attending marketing events in remote locations
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